MG Next-Generation Companion App

Interface, Interaction and User Experience Design MG Next-Generation Companion App by SAIC and Star MG Next Generation is a companion application for car owners, made for mobile phones and smart watches. The application brings several regional applications together into one global product. Features can be adjusted by location and by vehicle model, so each owner receives a personalized set of tools. A three-dimensional car model is shown inside a virtual garage, and hexagon widgets follow the brand identity. A guest mode allows people without a car to explore the main features before making a decision.