Cultural Heritage and Culture Industry Design Elogio de la Sombra de Buenos Aires Exhibition and Identity by Martina Zangari In the context of the Centro Cultural Borges' new season, the site specific exhibition Elogio de la Sombra de Buenos Aires, a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem Buenos Aires, was programmed in the historic center of Buenos Aires. These aspects and the research influenced the sensitive and minimalist artwork and design identity, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area.