Cultural Heritage and Culture Industry Design Urban renewal of Crecchio Old Town Public Areas by Rocco Valentini The architectural language chosen seeks to create a union between uniqueness of spaces and objects designed and a strict and rigid simplification of the new lines and new surfaces in the project. All this for to try to achieve a harmony between the new and the existing, not to prevail from a stylistic point of view the first to the second. The restoration and innovation of public spaces in an old town through use and reuse of traditional materials with a contemporary design. The transformation of existing elements in new objects with different functions. Chromatic harmony in the place.