Lays Signature Food
PepsiCo Design and Innovation
Hoahoa Kaupapa me te Hui Lays Signature Food nā PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
Toa o te tohu A' Design Award Kōura
Ko te hoahoa Lays Signature Food nā PepsiCo Design and Innovation tētahi toa whai mana o te tohu Te Tohu Hoahoa Kaupapa me te Hui a A'. Kua riro i te hoahoa Lays Signature Food te tohu A' Design Award Kōura i 2021, ā, e whakaaturia ana ki The Competition Winners i waenga i ētahi atu hoahoa tino kairangi. Āta tirohia ngā kōrero mō te kaupapa, tirohia ētahi atu mahi nā PepsiCo Design and Innovation, kia kitea ai he aha te hoahoa Lays Signature Food i tū motuhake ai i ōna hoa whakataetae.
Mō te hoahoa Lays Signature
Hoahoa Kaupapa me te Hui Lays Signature Food nā PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Kua riro i te hoahoa Lays Signature te tohu A' Design Award Kōura, tētahi o ngā taumata whakanui teitei rawa o te A' Design Award & Competition. Ka whakakotahi ngā hoahoa kua toa i te A' Design Award Kōura i ngā whakaaro taketake pakari me te whakamahere ngaio whakahirahira, ā, ka kōwhiria e tētahi rōpū kaiwhakawā matua hei tāpaetanga kairangi o ia kāwai, whai muri i te arotake mātauranga tōkeke, matatika, i runga i te kounga me te wehe i te whakatoihara, e pōtitia ai ngā hoahoa kua tautapatia i runga i te tukanga arotake ā-hoa huna tuakiri, e ai ki ngā paearu aromatawai kua whakatakotoria i mua, e wātea ana hoki ki te marea.
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Te Kairangi Hoahoa o te Rā
Te Kaihoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi kaihoahoa tino pūmanawa hei Kaihoahoa o te Rā, he tangata e waihanga ana i ngā hoahoa, ngā hua, ngā kaupapa me ngā whare taketake, auaha hoki. I tēnei rā, e harikoa ana mātou ki te whakaatu i tētahi o ngā kaihoahoa kairangi rawa o te ao, he tangata nā āna hoahoa e hanga te āhua o tā tātou wheako i te ao.
Te Uiui Hoahoa o te Rā Pānuitia ngā uiui me ngā kōrerorero hou mō te hoahoa, te auahatanga, te hangarau me ngā waihangatanga hou i waenga i ngā kairīpoata hoahoa me ngā kaihoahoa, ngā kaihoahoa whare me ngā kaiwhakahaere waitohu rongonui o te ao. Ākona me pēhea ngā kaihoahoa me ngā waitohu kua toa i te A' Design Award e whakatinana ai i te tino kairangi hoahoa.
Te Rōpū Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi rōpū hoahoa whai tohu, auaha, motuhake hoki hei Rōpū Hoahoa o te Rā. Tūhuratia ngā kaupapa taketake, tino auaha hoki a ngā rōpū hoahoa kairangi puta noa i te ao, i roto i te hoahoanga, te hoahoa pai, te kākahu huatau, te hoahoa whakairoiro me te rautaki hoahoa.
Te Hoahoa o te Rā Ia rā ka kōwhiri te A' Design Award & Competition i tētahi kaupapa hoahoa motuhake e whakaatu ana i te kairangi hoahoa hei Hoahoa o te Rā. I tēnei rā, e tino harikoa ana mātou ki te whakaatu i tētahi hoahoa whai tohu whakahirahira e whai hua ai te ao i tōna kairangi hoahoa.
Te Tōtara Hoahoa o te Rā He mea kōwhiri e te A' Design Award & Competition, ko te Tōtara Hoahoa o te Rā he whakanui i ngā kaihoahoa rongonui nā ā rātou hua me ā rātou kaupapa kairangi e pai ake ai tō tātou ao, e whai hua, e ahu whakamua ai te pāpori. Tūhuratia ngā kōpaki mahi a ngā kaihoahoa o te taumata ā-ao, ngā kaihoahoa whare rongonui me ngā kaiwhakanao whakaaro hou.
Te Whakaaturanga Kaihoahoa o te Rā Ia rā ka whakanuia e te A' Design Award & Competition tētahi kaihoahoa tino kairangi, kaihoahoa whare rongonui, kaiārahi auaha, kaiwhakanao whakaaro hou rānei hei Whakaaturanga Kaihoahoa o te Rā, nā te kounga o āna mahi i kōwhiria ai hei tauira whakahirahira o te hoahoa pai. Tūhuratia ngā kōpaki hoahoa whai tohu.
Te Whakaaro Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi whakaaro hoahoa hou, ariā auaha rānei, e kitea ai te whakaaro taketake me ngā rongoā whaihua, hei Whakaaro Hoahoa o te Rā. Tūhuratia ngā ariā whai tohu mīharo, ngā huarahi auaha me ngā wawata whakaaweawe puta noa i te ao.
Te Waitohu Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi waitohu whakahirahira e aratakina ana e te hoahoa hei Waitohu Hoahoa o te Rā, me te tūhura i te tuakiri, te wawata auaha, ngā hua me ngā kaupapa rangatōpū a ngā hinonga me ngā whakahaere auaha. Tūhuratia ngā waitohu whai tohu me ā rātou hoahoa whakahirahira.
Te Ia Hoahoa o te Rā Ia rā ka tūhura te A' Design Award & Competition i tētahi ia hoahoa taketake hei Ia Hoahoa o te Rā, me te whakaatu i ngā kāhua e puea ake ana, ngā āhua rerehua e panoni ana me ngā ahunga auaha hou i roto i te hoahoanga, te kākahu huatau, te toi, te whakairoiro, ngā hua me ētahi atu mahi. Tūhuratia ngā ia hoahoa hou i tēnei rā.
He hoahoa pai tāu?
Tukuna tō hoahoa ki te A' Design Awards kia whakarārangitia ki The Competition Winners, kia mōhiotia ai puta noa i te ao.
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