Lays Signature Food
PepsiCo Design and Innovation
Usanifu wa Hafla na Matukio Lays Signature Food na PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
Mshindi wa A' Design Award ya Dhahabu
Lays Signature Food, kazi ya PepsiCo Design and Innovation, ni mshindi anayethaminiwa wa Tuzo ya A' ya Usanifu wa Hafla na Matukio. Muundo huu, Lays Signature Food, ulishinda A' Design Award ya Dhahabu mwaka 2021 na unaonyeshwa kwenye The Competition Winners miongoni mwa miundo mingine ya kipekee. Fahamu undani wa mradi, gundua kazi nyingine za PepsiCo Design and Innovation na uone kwa nini muundo huu, Lays Signature Food, unajitokeza miongoni mwa washindani wake.
Kuhusu Lays Signature
Usanifu wa Hafla na Matukio Lays Signature Food na PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Lays Signature ilishinda A' Design Award ya Dhahabu, mojawapo ya viwango vya juu kabisa vya kutambuliwa katika A' Design Award & Competition. Miundo inayoshinda A' Design Award ya Dhahabu huunganisha mawazo thabiti ya asili na upangaji wa kitaalamu wa kutokeza, na huchaguliwa na jopo kuu la majaji kuwa mawasilisho ya kipekee katika kategoria husika, baada ya tathmini ya kitaaluma iliyo ya haki, ya kimaadili, inayozingatia ubora na isiyoegemea upande wowote, ambapo miundo iliyoteuliwa hupigiwa kura kupitia mchakato wa tathmini ya wenzao bila kujua utambulisho, kwa vigezo vya tathmini vilivyowekwa mapema na vinavyopatikana kwa umma.
Miundo mingine ya PepsiCo Design and Innovation
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Ubora wa Ubunifu wa Siku
Mbunifu wa Siku Kila siku A' Design Award huangazia mbunifu mwenye kipaji kikubwa anayebuni miundo, bidhaa, miradi na majengo yenye upekee na uvumbuzi kama Mbunifu wa Siku. Leo, tunafuraha kukutambulisha mmoja wa wabunifu bora zaidi duniani ambaye miundo yake huathiri namna tunavyouona na kuupitia ulimwengu.
Mahojiano ya Ubunifu ya Siku Soma mahojiano na mazungumzo ya hivi karibuni kuhusu usanifu, ubunifu, teknolojia na uvumbuzi kati ya wanahabari wa ubunifu na wabunifu, wasanifu majengo na wasimamizi wa chapa maarufu duniani. Jifunze jinsi wabunifu na chapa zinazoshinda A' Design Award zinavyofikia ubora wa kipekee wa ubunifu.
Timu ya Ubunifu ya Siku Kila siku A' Design Award huangazia timu ya kipekee ya ubunifu iliyoshinda tuzo, yenye uvumbuzi na mawazo mapya, kama Timu ya Ubunifu ya Siku. Chunguza miradi yenye upekee na ubunifu wa hali ya juu katika usanifu majengo, miundo mizuri, mitindo, usanifu wa picha na mikakati ya ubunifu kutoka kwa timu bora duniani kote.
Muundo wa Siku Kila siku A' Design Award & Competition huangazia mradi maalumu unaodhihirisha ubora wa ubunifu kama Muundo wa Siku. Leo, tunafuraha kubwa kuonyesha muundo bora ulioshinda tuzo unaoleta mabadiliko chanya kupitia ubora wa ubunifu wake.
Nguli wa Ubunifu wa Siku Nguli wa Ubunifu wa Siku, anayechaguliwa na A' Design Award & Competition, huangazia wabunifu nguli wanaofanya ulimwengu wetu uwe bora kupitia bidhaa na miradi yao bora inayonufaisha na kuendeleza jamii. Chunguza mikusanyiko ya kazi za wabunifu wa kiwango cha kimataifa, wasanifu majengo mashuhuri na wavumbuzi.
Mbunifu Anayeangaziwa wa Siku Kila siku A' Design Award & Competition humwangazia mbunifu wa kipekee, msanifu majengo mashuhuri, kiongozi wa ubunifu au mvumbuzi ambaye kazi zake zimechaguliwa kwa kuzingatia ubora kuwa mfano bora wa muundo mzuri, kama Mbunifu Anayeangaziwa wa Siku. Chunguza mikusanyiko ya miundo iliyoshinda tuzo.
Wazo la Ubunifu la Siku Kila siku A' Design Award & Competition huangazia wazo la ubunifu lenye uvumbuzi mkubwa au dhana bunifu inayodhihirisha fikra asilia na suluhisho zinazotekelezeka kama Wazo la Ubunifu la Siku. Chunguza dhana za kushangaza zilizoshinda tuzo, mbinu za kuvumbua na maono yanayotia msukumo kutoka duniani kote.
Chapa ya Ubunifu ya Siku Kila siku A' Design Award & Competition huangazia chapa mashuhuri inayojikita katika ubunifu kama Chapa ya Ubunifu ya Siku, ikichunguza utambulisho, maono ya ubunifu, bidhaa na miradi ya mashirika na taasisi zenye uvumbuzi. Gundua chapa zilizoshinda tuzo na miundo yao bora.
Mwelekeo wa Ubunifu wa Siku Kila siku A' Design Award & Competition huchunguza mwelekeo asilia wa ubunifu kama Mwelekeo wa Ubunifu wa Siku, ikiangazia mitindo inayochipuka, mitazamo ya urembo inayobadilika na mielekeo mipya ya ubunifu katika usanifu majengo, mitindo, sanaa, usanifu wa picha, bidhaa na mengineyo. Gundua mielekeo ya hivi karibuni ya ubunifu leo.
Una muundo mzuri?
Shirikisha muundo wako katika A' Design Award, uorodheshwe kwenye The Competition Winners na utambuliwe duniani kote.
Wasilisha Muundo Wako