Game Fuel PRO-AM Consumer Experience Experiential
PepsiCo Design and Innovation
活动与事件设计 Game Fuel PRO-AM Consumer Experience Experiential 由 PepsiCo Design and Innovation Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast.
A' Design Award 金奖 获奖作品
Game Fuel PRO-AM Consumer Experience Experiential 由 PepsiCo Design and Innovation 创作，是 A' 活动与事件设计奖 的广受认可的获奖作品。Game Fuel PRO-AM Consumer Experience Experiential 于 2020 荣获 A' Design Award 金奖，与其他非凡设计一同在 The Competition Winners 展示。深入了解项目细节，发现 PepsiCo Design and Innovation 的其他作品，了解 Game Fuel PRO-AM Consumer Experience Experiential 为何能在众多参赛设计中独树一帜。
关于 Game Fuel PRO-AM Consumer Experience
活动与事件设计 Game Fuel PRO-AM Consumer Experience Experiential 由 PepsiCo Design and Innovation Game Fuel PRO-AM was a live gaming event created for a beverage brand and broadcast to viewers at home. The event paired professional gamers with celebrities to present a new two-versus-two game mode and to introduce a new drink can. The studio set was lit in red and blue, the core product colours, to create a dramatic effect and to separate the two teams. Bold typography and strong colour gave the space a modern interpretation of gaming. The set was designed to read clearly on screen during the broadcast. Game Fuel PRO-AM Consumer Experience 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与出色的技术造诣融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。
