Lays Signature Food
PepsiCo Design and Innovation
活動設計 Lays Signature Food 作者： PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford.
A' Design Award 金獎得獎作品
由PepsiCo Design and Innovation創作嘅Lays Signature Food，係A' 活動及盛事設計獎嘅備受讚譽嘅得獎作品。Lays Signature Food喺2021榮獲A' Design Award 金獎，並同其他卓越設計一齊喺The Competition Winners展示。深入了解項目細節，發掘PepsiCo Design and Innovation嘅其他作品，了解Lays Signature Food嘅設計點樣喺同場作品中脫穎而出。
關於Lays Signature
活動設計 Lays Signature Food 作者： PepsiCo Design and Innovation Lays Signature is a pop-up brand experience created around potato chips. The experience is staged at temporary locations inside exclusive retailers, where a mixology chip bar acts as a small stage. Visitors watch a live performance in which unique flavors are hand-crafted in front of them. The theatrical and multi-sensory format reimagines how chips are served, tasted and shared. The intent is to reach younger customers who value real experiences and social sharing. The first installment was presented at the department store Lane Crawford. Lays Signature榮獲A' Design Award 金獎，係A' Design Award & Competition最高級別嘅肯定之一。A' Design Award 金獎得獎設計將鮮明嘅原創構思同精湛嘅技術掌握結合，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅傑出參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
